HB Footwear is about more than just shoes and technology. We believe that true strength lies in the human spirit that drives a passion to push boundaries, go farther, and do more. We are about the ones that choose to go where there is no path and leave a trail. The few that choose not to be defined by a single moment or thing. HB is about the people who do what they love, every chance they get. Their Passion is our Strength.


Wherever your passion lies, HB Footwear lets you do it longer, Better and Safer. 

"Together with friends and some great people, we have kept Band-aid in business, laughed, learned, grown, and done exactly what we wanted to do". 

HB was born In Dallas Texas in 2013.  

All of us have a passion for making things that make our lives easier and fun!  Our company philosophy is based on 2 questions; "What If" and "Will it make someones life better".  Every day, we explore different ideas, experiment, and create. Early on, we made a promise to ourselves that if we cannot have fun, and create something great....We won't do it.


Keeping that promise has been the cornerstone of our company. Each one of us has traveled the globe, learned about making a quality shoe, and more about technology and electronics than we ever dreamed.  



Since HB was founded in 2013 the brand has been dedicated to creating industry-leading performance products designed with the individual sport athlete in mind. While originally focused on industrial-strength lighting, the company has grown into a technology footwear brand for athletes and enthusiast participating in running, fitness, outdoor sports, cycling hiking, hunting and even bio medical, first responder and military.


high beam shoe


WE are a Revolution in footwear technology

We live at the intersection of Wearable Technology and Innovation.

Joe Jr.
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Sandra Cardenas
Joe Sr.