Goodrich International/ HB Shoes, one of the most innovative Smart footwear manufacturers, is looking for an innovative and creative E-Commerce Marketing Specialist to join our team!


As our E-Commerce Marketing Specialist, you will be responsible for the development, coordination, and execution of marketing campaigns for our e-commerce channel of business. Additionally, as our E-Commerce Marketing Specialist, you will be a crucial part of a team that manages e-commerce activity in order to strategically maximize sales opportunity and enhance the customer shopping experience.

If you are a dedicated and driven e-commerce professional, with superior organizational and project planning skills then we would love to speak with you!!


Job Functions

  • Develop, coordinate, implement, monitor, and adjust marketing campaigns across our e-commerce platform.

  • Manage the following aspects for the website and e-commerce platform:

    • Online customer experience.

    • Online merchandising.

    • Site shopability.

    • Site content optimization.

    • Email strategy.

    • Online marketing initiatives calendar.

    • Product releases.

    • Online advertising.

    • Online affiliate and referral programs.

    • Customer loyalty program.

Job Requirments


The people looking for "light-up Shoes", aren't looking for our products.  We are not a novelty.  We are a Utility and the tech that we are developing is cutting edge and never been attempted.  (Example:  Our new Kids shoes will be able to recognize Friends.  When a friend comes in proximity, the shoes light up and play music. ) 


The people looking for Running Shoes, do not search Google for "LED Running Shoes".  The Same goes for our UV Stealth Hunting Boots, and Hiking.... 


We are pioneers in this industry and that means that no one is looking for our products and there is nothing similar on the market.  This position will require thinking outside the box.

We will be officially launching in August and the new site will be up and running in July. 

The applicant needs to show a proven track record and experience in the following:

  • Advertising including Google ads, PPC, Adwords Facebook, Instagram  etc.

  • Working knowledge of WP and Woocomerce.

  • SEO


  • Working with current influencers, editors, and developing new avenues of exposure.

  • US Resident

Compensation is negotiable

If you feel like your up to the challenge, you will be rewarded for your dedication, innovation. 



Send your resume and any questions to email